Kai Horan
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Our Brief

The client came to Moroch and asked for a site re-design on their wholesale brand site. The main asks included being appealing to future employees and expressively explaining the responsible paper sourcing process as well as display some product options.

Our Strategy

We decided to shift the site’s overall aesthetics to a more clean and professional look. We also focused in on making sure the detailing of services was clear and quick to comprehend. After speaking to some of their partners we learned that around 90% of the people we talked to simply skimmed the site before the first meeting with Oasis, so in turn we wanted to make sure those who skimmed actually digested. We also wanted to highlight their culture and community involvement. All shots were taken in or around one of the Oasis Brands factories including those of the employees for that purpose.