Study Context

Alyssa Hess, Ph. D.

UX Measurement and Foundations Research Lead at HomeAway

Sarah Gomillion, Ph. D.

Senior User Experience Researcher at HomeAway

On February 4th, 2019, our group met with Angela and Sarah from HomeAway to discuss a project proposal around trust within a peer to peer (P2P) marketplace and more specifically, within the short term rental climate. During this time they effectively communicated the context, key objectives, and desirable outcomes for the proposed research but provided room for us to select our approach, target perspective, and focus leading us to the below approach and findings.

Please contact me for a high-res version of the complete deck.