The Brief

TxDOT is a state agency with over 12,000 employees and 25 district offices. Their primary mission is to move goods and people safely across Texas but they also want to find a way to share Texan stories, both local and state wide, with people directly. Improving upon the processes in place today. Through the client kickoff with Beth Hallmark, Director of Communications, I parsed out 4 main objectives:

Find a way to gain direct access to Texans
Get Texans to utilize TxDOT as a primary information source
Find out what touchpoints TxDOT has already harnessed and which ones they should
Figure out what content would entice Texans to interact with TxDOT directly and how that content should be delivered.

From there we established a process to enable us to compile as much data as possible within 3 months and turn that into actionables for TxDOT’s team. The process sequence can be located below.

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