Kai Horan

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The Brief

TxDOT is a state agency with over 12,000 employees and 25 district offices. Their primary mission is to move goods and people safely across Texas but they also want to find a way to share Texan stories, both local and state wide, with people directly. Improving upon the processes in place today. Through the client kickoff with Beth Hallmark, Director of Communications, I parsed out 4 main objectives:

  1. Find a way to gain direct access to Texans

  2. Get Texans to utilize TxDOT as a primary information source

  3. Find out what touchpoints TxDOT has already harnessed and which ones they should

  4. Figure out what content would entice Texans to interact with TxDOT directly and how that content should be delivered. 

From there we established a process to enable us to compile as much data as possible within 3 months and turn that into actionables for TxDOT’s team. The process sequence can be located below.

 
 
 
 
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Each UX method is discussed in the sections below:

01. Project Kickoff

02. Literature Review

03. Website Analysis

04. Competitive Analysis

05. Subject Matter Expert

06. Survey Results

07. Interviews

08. Recommendations

 
 
 

01. Project Kickoff

(7 Slides)

 

02. Literature Review

(7 slides)

03. Website Analytics

(8 Slides)

04. Competitive Analysis

(8 Slides)

05. Subject Matter Experts

(6 Slides)

06. Survey Results

(8 Slides)

07. Interviews

(7 Slides)

08. Recommendations

(10 Slides)

 
 
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Click or tap here to dive deep into the aspect of trust within a peer to peer marketplace.

Click or tap here to dive deep into the aspect of trust within a peer to peer marketplace.

Click or tap here to uncover usability insights around TxDOT’s online newsroom initiative.

Click or tap here to uncover usability insights around TxDOT’s online newsroom initiative.

Click or tap here to view the McDonald's Burger Showdown as well as McDonald’s social content

Click or tap here to view the McDonald's Burger Showdown as well as McDonald’s social content

Click or tap here to select one of four Sherri Hill projects.

Click or tap here to select one of four Sherri Hill projects.

Click or tap here to select to view my work for AG Jeans

Click or tap here to select to view my work for AG Jeans

Click or tap here to view the Cheddar's Scratch Kitchen mobile application.

Click or tap here to view the Cheddar's Scratch Kitchen mobile application.

Click or tap here to view the Oasis Brands website

Click or tap here to view the Oasis Brands website

Click or tap here to view the Campbell Modeling Agency microsite

Click or tap here to view the Campbell Modeling Agency microsite