Our Brief
Sherri Hill wants to re-design SherriHill.net, the online platform our retailers use that houses their account information.
User Research
To the right is the UX Value Proposition chart I created for the re-design. It lists out the main objectives as well as breaks down the current state of each and a potential UX technique that will aid in making a more informed improvement. At the bottom I included some Google Analytic insights in order to establish a quantitative bar to hopefully surpass. This method helps me organize the priorities and is a great tool for creating a product timeline.
Below the Value Proposition is a simple MVP Component List to map out what we had, what we need to add, and refer back to as we make the agile sprint schedule.
Our Conversations
A predominant part of the user research for this project is talking to a variety of size stores and figuring out the best way to approach the deliverables. We service a range of retailers from giants like PromGirl.com to small local shops in rural towns. The needs from one store to the next can be vastly different as well as how accustomed the managers are with utilizing digital products. Every store is different so we established a research plan to select sample stores from each level as well as interview our own sales associates whom have been working with most store owners for over 5 years.
Following up on those initial points of contact, we were able to a walk through aa couple sections of the prototype directly with retailers to get feedback as well as help them see how their input has improved the product to instill ownership over the tool and promote future research conversations. The visuals in these second round chats can range from full interactive prototypes to simple wireframes like you see to the left.
